IBP Isn’t The Goal. One Number Is. - Planning for success in 2026
IBP Isn’t The Goal. One Number Is.
A Fireside Chat on Ending the "Misalignment Problem" in Consumer Goods
Date: Wednesday, 15th April 2026
Time: 10:00 AM GMT (45 Minutes)
Format: Live Webinar Fireside Chat
In most Consumer Goods businesses, a familiar scene plays out every month: Sales has one forecast, Finance has another, and Supply Chain is working from a third. The problem isn’t the people—it’s that everyone is working in isolation.
Join Jason Murphy (ChaseBD) and Justin Stafford (CEO of Blueshift) for a relaxed, "real talk" conversation about why Integrated Business Planning (IBP) matters—and why achieving One Number across the business is the only goal that actually moves the needle.
We’re here to discuss what 30 years of experience in CG transformation has taught us about building one truth that the entire business operates against.
What we’ll cover:
The Integration Gap: Why having separate tools for Demand Planning or TPM isn't enough.
The "One Number" Concept: How to move from constant reconciliation to a single, consensus plan.
Built for CG: Why the most successful implementations are built from inside the industry, not adapted from generic platforms.
We're pleased to also welcome Mark Jagger to the fireside chat.
Mark led commercial transformation at Sanofi Consumer Healthcare across multiple markets. He's been inside the machine—not advising from outside it. He'll share what he learned about aligning commercial teams, building forecasts that Finance actually trusts, and closing the gap between planning theory and execution reality. If you've ever wondered why your IBP process looks good on slides but doesn't translate to better decisions, Mark's experience will resonate. This isn't about best practice frameworks. It's about what actually works when you're trying to change how a real business operates.
Registration Bonus: All registrants will receive a free copy of our new e-book: “IBP Isn’t The Goal, One Number Is.”