​How do you actually win enterprise growth in a fast-moving AI company? Chelsea Wise will go behind the scenes on the strategies Relevance AI is using right now, why they were chosen, how they were executed, what changed because of them, and what other scaling companies can learn from the work.

​Rather than another broad conversation about enterprise GTM, this session goes behind the scenes on a small number of specific growth plays Relevance AI is using right now.

​Relevance Academy is one of the strongest examples: Chelsea is building the enterprise enablement and education capability from scratch, with AI materially changing how that work can be done. A second lens is Relevance AI's analyst relations and market-intelligence work, particularly where external intelligence translated into real strategic or commercial decisions. A third example may be added if Chelsea identifies another growth play strong enough to genuinely show the work.

​The emphasis is on why the plays were chosen, how they were built and executed, what changed because of them, and what other scaling companies can realistically take away.

​What you'll leave with

• ​Real examples of enterprise growth plays being used inside Relevance AI

• ​A look at how Relevance Academy is being built as an enablement and education capability

• ​Lessons on using market intelligence and analyst relations to influence real decisions

• ​A clearer view of how AI can accelerate the work behind enterprise growth

• ​Practical ideas for translating insight into commercial execution

​Format
Operator deep dive with real examples and Q&A.

​Who it's for
Founders, growth leaders, marketers and enterprise sales leaders selling into larger organisations.

​Speaker

​Chelsea Wise, Head of Enterprise Enablement & Education, Relevance AI

​Chelsea has 15+ years' experience in tech, data analytics and AI across Australia, Singapore, Hong Kong and Germany, working with companies including Microsoft, Westpac and Quantium. Most recently Head of Forward Deployed Data Science at Hyper Anna, she has a strong background in growing B2B SaaS startups from an early stage, with a PhD in Marketing and Statistics and deep experience sitting at the intersection of technical and business teams.

​She's known for distilling complex data into clear, compelling insights, and has spoken at companies including Microsoft, Adobe and Westpac, and events such as Sibos and Vivid.

​The Startup Growth Lab is 2-days of practical workshops, live demos and real conversations, part of Spark Festival at UTS, 23-24 September 2026.