Demand Activation Dinner with GrowthMotiv
In partnership with Apollo, we're excited to have you join this one-time-only executive dinner and roundtable hosted by GrowthMotiv.
---
Marketing isn't an awareness exercise. ABM isn't a cold prospect list. Demand Gen, RevOps, and Sales aren't three separate motions. When engineered to run on signal, they become a continuous loop.
On Thursday, May 28th, we're bringing together 14 thoughtfully selected growth and revenue leaders for an evening of great food, cocktails, and candid discussion on the deteriorating state of customer acquisition for B2B.
Over dinner and drinks, we'll unpack where the traditional GTM playbook breaks and how to engineer a Signal-first Demand Activation motion that thrives in a market saturated by soft marketing and aggressive outbound.
Agenda:
6:00 PM – 6:30 PM | Arrivals & Cocktails - Grab a drink, have a seat, and connect with fellow marketing and revenue leaders.
6:30 PM – 6:45 PM | Welcome & The State of Demand Generation in 2026 — Opening remarks and guided discussion on the declining efficacy of cold activation strategies, the rising costs of capturing attention, and where the traditional volume-based GTM eventually playbook breaks.
6:45 PM – 7:30 PM | Dinner & Demand Activation - A tactical breakdown of the 3 Pillars (Attention, Intelligence, Enablement), and why authenticity and perfect timing are more impactful than big budgets or list size.
7:30 PM – 8:00 PM | Open Discussion & Tactical Q&A - A candid boardroom discussion on proving pipeline, aligning Marketing->Sales efforts, and architecting around lean infrastructure and nimble resources.
8:00 PM - 8:30 PM+ | Wrap-up & Networking