Demand Activation Dinner with GrowthMotiv
In partnership with Apollo, we're excited to have you join this one-time-only executive dinner and roundtable hosted by GrowthMotiv.
Marketing is not a branding exercise. ABM isn't a cold sales quota. Demand Generation, Revenue Operations, and Sales aren't three different motions. When executed correctly, they are one continuous loop.
On Thursday, May 28th we're bringing together 14 revenue leaders for a one-time-only private executive dinner and roundtable discussion on the modernization of B2B Demand in a signal-first market.
Over dinner and drinks, we’ll dive deep into the three pillars that empower lean revenue teams to activate predictable pipeline that can be measured from first-click to closed-won.
Demand Attention: Designing a lightweight and repeatable content engine that seeds intent, builds trust, and starts shaping buying decisions at the earliest stages.
Demand Intelligence: Deploying the intelligence layer and workflows needed to dynamically target, prioritize, and route high-intent prospects based on first-party signal.
Demand Enablement: Triggering contextual, perfectly timed outreach aligned with awareness-level, identified pain-points, recently-consumed content, and more.
You will walk away with the exact blueprint needed to convert the earliest signals of intent into predictable pipeline velocity.
Agenda:
6:00 PM – 6:30 PM | Arrivals & Cocktails — Grab a drink, have a seat, and connect with fellow marketing and revenue leaders.
6:30 PM – 6:45 PM | Welcome & The State of Demand Generation in 2026 — Opening remarks and guided discussion on the declining efficacy of cold activation strategies, the rising costs of capturing attention, and where the traditional volume-based GTM playbook is breaking.
6:45 PM – 8:00 PM | Dinner & The Demand Activation Playbook — An interactive breakdown of the 3 Pillars (Attention, Intelligence, Enablement), and why authenticity and perfect timing are more impactful than any one channel.
8:00 PM – 8:30 PM | Open Discussion & Executive Q&A — A candid boardroom discussion on proving pipeline, aligning sales and marketing, and fixing broken attribution.
8:30 PM - 9:00 PM | Wrap-up & Networking