Expert Series — "What AI Says About Your Business When You're Not in the Room & How to Influence It" with Stuart Derman, Founder of RELLO

​A working session with a specialist our members actually need.

​One hour, virtual, built around your questions. We only invite practitioners, and we tell them up front: no pitching, no follow-up list. Come answer questions.

​Open to Durable Private members — learn more at builddurable.co/private.

​THIS MONTH'S SESSION

​Stuart Derman: Founder & CEO of RELLO, where he builds growth engines for companies with long, expensive, high-stakes sales cycles.

​Before a buyer finds your website, a lot of them now ask an AI about your category, and it answers with a short list of companies, drawn from sources most owners have never looked at. You're either in that answer or you're not, and almost nobody has checked. The useful news is that this isn't a complete black box. Models pull from a knowable set of places, and they favor a knowable set of signals. Stuart will show what these answers actually look like across a range of business categories, break down why certain companies keep getting named, and walk through the specific moves that change it, what's worth doing in the next 90 days, what takes longer, what the honest timeline is, and which of the AI-marketing advice being sold right now is noise.

​Bring the question you'd ask if you found out your biggest competitor was the only one being recommended. We will have at least 15 min for in-depth questions at the end of the webinar.