StorySelling: Harnessing the Power of Storytelling to Boost Your Sales
Great products don’t sell themselves — great stories do. In this high-impact session, Heather Saffer will show you how to turn your startup’s story into a sales engine that connects, persuades, and converts. You’ll learn how to weave narrative into every touchpoint — from investor decks to customer pitches — so your audience doesn’t just understand what you do, they feel why it matters.
What you’ll learn:
• How to identify and frame the core story your customers actually care about.
• Proven storytelling structures that grab attention and hold it.
• How to make your customer the hero (and your product the guide).
• Turning features into emotional hooks that drive decisions.
• Integrating your story seamlessly into pitches, sales calls, and marketing.
About Heather Saffer:
Heather Saffer is an award-winning entrepreneur, startup advisor, and founder with a track record of building and scaling businesses. She is best known for launching Dollop Gourmet, a nationally distributed frosting brand that landed a deal on Shark Tank with Barbara Corcoran, and for winning Food Network’s Cupcake Wars. She’s helped early-stage founders secure over $12M in funding, guided startups through high-stakes investor pitches, and co-founded ventures within General Mills’ G-Works innovation lab. A best-selling author and seasoned speaker, Heather blends real-world experience with actionable strategy to help founders sell smarter through the power of story.