The Volume is Gone. Now What?
60 Days to a 360° View of Your Business
Date: Tuesday, 23rd June 2026
Time: 4:00 PM UK
Duration: 45 minutes total (35 minutes of content, 10 minutes of Q&A)
Hosts: Mark Jagger (Founder & CEO, RGM-EX; ex-P&G, Reckitt, Sanofi), Jason Murphy (Founder & CEO, Chase), Thays Siqueira Gomes (RGM Leader, Danone)
About the Webinar
The era of price-led growth in consumer goods is over. Today, Revenue Growth Management (RGM) leaders are facing intense pressure to reclaim volume, defend margins, and navigate retail shifts—often while battling fragmented data and lean resources.
This webinar skips the abstract theories to deliver practical, actionable strategies for sharpening your commercial execution. Our promise for this session is simple: no lengthy sales pitches. We are just going to share exactly what we would do to drive profitable growth if we were sitting in your seat.
What We Will Cover
The Post-COVID Diagnosis: Why the price-led growth model that worked from 2021 to 2023 has run out of road, and how to address the real volume hole it has left behind.
The Return of Commercial Execution: A non-technical look at how mid-market businesses can optimize four core levers—pack architecture, promo ROI, mix steering, and account-level negotiation—without needing multinational-sized budgets.
Genuinely Useful AI vs. Hype: Demystifying what "agentic AI" actually means in practice. Learn how it changes the unit economics of RGM, allowing a small team to surface critical data anomalies and operate with the reach of a much larger function.
Real UK & Ireland Market Patterns: Localised insights from the region, covering everything from the Tesco/Sainsbury's negotiation cycle to what mid-market clients are actually doing right now to secure a 360° view of their commercial data.