From Manual to Agentic Paid Media Workflows
What Paid Media Leaders Should Start Rebuilding Now
Giving every employee access to AI tools does not make an organization agentic.
Most paid media teams are still operating through the same manual workflows, fragmented platforms, spreadsheets, dashboards, and approval chains. AI may help individuals complete certain tasks faster, but the organization itself has not fundamentally changed.
The real transformation begins when companies redesign complete workflows around humans and agents.
Speakers
Mike Jacobs Former Google Ads advisor. Industry leader in advertising and growth. Former VP of Growth at Etsy. Chief Growth Officer and Operating Partner at Consortium Brands. Board member, Media and Marketing Alliance. $2B+ Media.
Anna Stepura Co-founder, CEO, Adlyse. 9+ years in performance marketing. Former Chief Marketing Officer. Has built multiple companies, with five years in AI. She leads Adlyse, the agentic workforce for performance marketing teams.
In this practical webinar, we will explore how paid media leaders can build an operating model in which humans and AI agents monitor, analyze, decide, approve, and execute together, without creating new bottlenecks.
We will examine which responsibilities should remain with people, which can be delegated to agents, and how to create the context, governance, and approval systems that allow both sides to work effectively.
We will also introduce the emerging role of the Growth Architect, the person responsible for designing these systems, connecting workflows across teams and platforms, and making sure agents contribute to real business outcomes.
Using practical paid media examples, we will show how to move from individual AI assistance to agentic operations, and which workflows agencies and brands should start rebuilding now.
You will leave with:
A framework for deciding what humans should own and what agents can handle
Practical examples of agentic paid media workflows
A model for coordinating humans and agents without creating bottlenecks
A starting point for agentic operations inside your organization
This webinar is designed for VPs and Directors of Paid Media, agency leaders, performance marketing executives, and other professionals responsible for improving how paid media teams operate.