How to get found by Humans and AI
Google is no longer the only search engine that matters. ChatGPT, Perplexity, Claude, and Google AI Overviews are changing how people find businesses, creators, and products. If your content doesn't show up in both traditional search and AI engines, you're invisible to half your potential audience.
This is a hands-on workshop for Stuttgart's founders, freelancers, and small business owners who have a website and some traction but don't know where to start with organic growth , or how to adapt to the AI search shift.
You'll work on your own website throughout the session. No theory-only talks. You leave with real outputs.
What you walk away with:
A full technical audit of your website , what's broken, what's crawlable, what needs fixing for Google bots and AI engines.
Your seed keyword strategy , top 10–20 keywords selected through competitor research and free tools (Google Search Console, Google Ads keyword planner, Google Ads library).
Three content pieces mapped out , one strategic long-form piece and two tactical pieces (listicles, localized SEO) designed to rank quickly, including on AI search.
On-page SEO fixes implemented live , internal linking, sitemaps, and technical quick wins done during the workshop.
Off-page presence set up , accounts created or optimized on Quora, Reddit, LinkedIn, Medium, and relevant directories.
A 3-month organic growth plan , strategy, action items, and monthly tasks to grow revenue through organic.
All tools used in the workshop are free. No paid subscriptions required.
What we'll cover:
Live side-by-side demos of the same query across Google, ChatGPT, Perplexity, and AI Overviews , using real queries relevant to Stuttgart businesses.
SEO foundations that still matter: keyword intent, on-page basics, internal linking, topical authority.
How generative engines pull and cite sources, what makes content citation-worthy and what gets ignored.
The organic growth playbook: structuring content for citation, schema markup, entity presence, brand mentions over backlinks.
About your host:
Rayn started his first business, Unschool, in 2019, and grew it to 250k users. He also went through YC as part of the W'21 cohort. Since the last two years he has been running Scriptbee, a platform to help businesses get traffic to their site. He has multiple YC companies as customers, and is an expert at helping businesses scale rapidly.
Bring your laptop and your website.