

Marketing in the AI Wave: You're the Captain at the Helm, AI's the Extra Oar | Ask Flywheel Anything
📅 Thurs, July 2nd
🕐 11:30 AM ET
💻 Virtual Event
👥 Max Capacity: 20 attendees
Ask Flywheel Anything is a high-touch, open mic + strategy session for founders and executive leaders where you can get direct guidance on everything from business operations to organizational design, fundraising to growth strategy, brand positioning to data strategy.
🎯 This Session’s Focus:
“Sail the AI Wave: You’re the Captain at the Helm, AI’s the Extra Oar” 🌊
What’s actually working in marketing right now - and how to make AI work for you, not against you.
Marketing has rarely felt noisier. Budgets are tighter, attention is harder to win, channels keep shifting, and now there’s AI promising to change everything overnight. So how do you cut through, grow, and build a brand people actually trust - without chasing every shiny object? Sound familiar?
This session is a broad, open conversation about smart marketing in 2026: positioning, brand, content, channels, and conversion - the fundamentals that still decide who wins. AI is woven through the whole discussion as a practical thread, because it’s changing how we work, but it’s a tool in service of strategy, never a replacement for it.
Bring whatever’s on your mind - whether that’s standing out in a crowded market, getting more from your content, or working out where AI genuinely helps versus where it just adds noise.
Topics we can dig into together:
Positioning and brand: how to stand out and earn trust in a saturated, sceptical market
Content and creative: what’s resonating right now, and how to do more of it with less
Channels and growth: where to focus your time and spend for the best return
Turning data into decisions: knowing what’s working and doubling down on it
AI, woven in: where it genuinely saves time and sharpens your marketing - and where humans still have to stay in charge
This isn’t a presentation. Bring your real questions, your messy challenges, and your honest frustrations. That’s what this space is for.
🎙 Hosted by:
Caroline Reekie: Marketing Strategist at Flywheel Strategy
Caroline brings 15+ years of marketing and brand experience working with businesses at every stage - from early-stage startups finding their footing to scaling companies preparing for their next phase of growth.
She specialises in helping founders and executive teams cut through the noise and build marketing strategies that are clear, intentional, and built to last. Whether you're refining your positioning, navigating a rebrand, or figuring out how to turn traction into a repeatable growth engine, Caroline brings a no-fluff, frameworks-first approach to every conversation.
At Flywheel Strategy, she works directly with leadership teams to align brand, marketing, and business strategy - so that growth isn't just possible, it's sustainable.
This is not a webinar and not a pitch session. It’s an intimate, candid conversation designed for leaders who want real answers, real frameworks, and real direction.
⚠️ Important:
This session is limited to 20 to ensure meaningful, personalized discussion
Spots will fill quickly and are offered on a first-come, first-served basis
Come ready with your questions and leave with clarity.