

How Top Brands Maximize Product Discovery, Conversions, and AOV at Scale
Shoppers using site search are 4x more likely to convert because they come with clear intent, yet 52% abandon search when results aren't relevant, costing retailers over $2 trillion annually.
The upside? Optimized site search can lift revenue per visit by over 1,200%.
In this Session, you’ll learn how top brands like Rudis boost product discovery, increase conversions, and grow AOV by refining site search, personalization, merchandising, and data feeds.
Whether you’re an Ecommerce Manager, Director, or Founder, you’ll walk away with:
The common mistakes that cause shoppers to leave without buying (and how to fix them)
Proven strategies that connect discovery, personalization, and merchandising into one growth system
Why feed management is critical to turning off-site clicks into on-site conversions
Our speakers:
Ashvin Melwani, Cofounder and CMO of Obvi
Michael Longauer, Senior Director, Product & Technology Evangelist at Athos Commerce
Emily Riggan, Lead Ecommerce Experience Designer at Rudis
Don’t miss the chance to turn peak-season traffic into record-breaking revenue.