Cover Image for Your product won’t sell itself, and your AI isn’t shaking hands.
Cover Image for Your product won’t sell itself, and your AI isn’t shaking hands.
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Your product won’t sell itself, and your AI isn’t shaking hands.

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About Event

Your product won’t sell itself, and your AI isn’t shaking hands.

AI is transforming how companies generate leads, analyze pipelines, and personalize outreach. But there is no shortcut to trust, credibility, and real sales conversations. Customers increasingly recognize AI-generated messaging and when outreach feels automated, connection and trust can quickly erode. Founders and CEOs still play a critical role in communicating vision, building relationships, and closing meaningful deals.

This session explores how leaders can use AI as a powerful sales enabler without expecting it to replace human judgment, storytelling, and connection. We’ll share practical learnings, insights, and actionable tips on combining AI tools with human-led sales to accelerate growth.

You’ll learn:
• Where AI meaningfully improves the sales process
• Where human leadership remains irreplaceable
• How founders and CEOs can scale sales without losing authenticity
• Practical ways to integrate AI into your sales workflow and generate a pipeline

For founders and CEOs who want to sell smarter — not just automate faster.

About the Speakers

Lana De Silva Lana De Silva 🌏 | LinkedIn

Lana De Silva is the Managing Director of Growise, where she leads the firm’s mission to build scalable, data‑driven revenue engines for B2B companies across APAC. She works directly with CEOs to break the founder‑led sales bottleneck, activate predictable pipeline systems, and accelerate expansion into new markets.

With a background spanning APAC, Europe, and the US, Lana is known for her ability to quickly diagnose GTM gaps, design high‑leverage commercial strategies, and translate complex business models into clear, actionable frameworks. Her work blends operational discipline with creative GTM thinking — from KPI architecture and sales process design to messaging, positioning, and investor‑ready storytelling.

Lana is a trusted partner to $5M+ companies preparing for scale, bringing a hands‑on, outcome‑focused leadership style rooted in clarity, accountability, and sustainable growth.

Avatar for GroWise events
Presented by
GroWise events
46 Going