Finding your wedge: Positioning a product from 0 → 1

​Everyone is building.

​Perps, launchpads, prediction markets, AI agents - every week there are dozens of new demos, threads, and launches.

​Shipping is easy.
Attention is crowded.
Breakouts are rare.

​This session is about what actually separates teams that get traction early from those that don’t.

​We’ll cover:

​• How to identify your real user (not “everyone”), and where to find them
• How to stand out even when your product looks similar on the surface
• Why the same product, positioned differently, can lead to completely different outcomes
• Why niching down is often the fastest path to your first users
• How focus sharpens your distribution, messaging, and GTM decisions

​If you’re building during the hackathon, this is about helping you find your edge early, before you waste weeks going in the wrong direction.

​Speaker

​Dan Aleksandrov, Product Marketing Lead at Kiln

​Kiln is one of the largest yield infrastructure platforms on Ethereum, with $18B+ in assets delegated at its peak.

​Previously, Dan led product marketing at Mercuryo, working closely with leading wallets and exchanges to scale one of the top fiat onramps in crypto.

​Superteam member.