5 Steps to Writing Audience Development Strategies that Work | FREE Workshop

​Learn a simple, practical way to build an audience development strategy that actually works, without needing a research team or big budget. In this free 60-minute session designed specifically for small arts, culture, and heritage organizations, you’ll use a clear framework to define your audiences, identify meaningful insights, and construct a focused, fundable strategy you can put into practice right away.

​By the end of this workshop, participants will be able to:

• ​Identify the three audience types, three strategic POVs, and three core components of an effective audience development strategy

• ​Describe how funding priorities and organizational needs shape audience focus and goals

• ​Explain the role of insights and how they reflect real audience needs

• ​Differentiate between audience goals, organizational goals, and funding goals

• ​Assess proven tactics and choose the best ones for your unique context

• ​Develop a logical, evidence-based audience development strategy that connects problems, insights, interventions, and outcomes, and makes sense to funders

• ​Construct a clear, 1-page “north star” strategy document using the 5-step framework