Dig Deeper into Market Research

​integrating marketing research with risk management.

Day 1: Marketing Fundamentals & Market Insights — covering value proposition, marketing mix, TAM–SAM–SOM, and customer research.

Day 2: Competition & Channels — competitor analysis, positioning frameworks, marketing vs. sales channels, and campaign simulations.

Day 3: Risk-Wise Decisions — applying risk analysis tools (PESTEL, Porter’s Five Forces, Risk Matrix) and building an emergency response plan.

By the end of the program, participants will leave with an updated business plan and a risk evaluation framework tailored to their startup.