Santa Cruz Business Operations & Social Media Optimization Workshop
Overview:
Understand how automation and social media can be applied to real business operations | Hands-On | Practical Implementation
Event Details:
Duration: Evening Workshop (3 Hours)
Timing: 6–9 PM
Location: Palomar Ballroom, Santa Cruz, CA
Format: In-person, small group setting
Audience Size: Limited to 50 attendees
Language: English
Focus: Practical, business-focused learning
Catering: Dinner by Chocolat (locally sourced, organic dishes + chocolate desserts)
Contact: Call (669) 264-1722 or email [email protected]
Event Description:
Automation and social media are rapidly reshaping how businesses operate, communicate, and grow. This workshop is designed to help Santa Cruz business owners understand how these tools can be applied in a clear and practical way without unnecessary technical complexity.
Rather than focusing on theory, the session emphasizes direct application. Participants will work one-on-one with experienced operators to identify where automation systems, ERP workflows, and social media strategies can improve day-to-day operations, increase efficiency, and support long-term growth.
The format is intentionally small and interactive to ensure each attendee receives personalized guidance. Through real-world examples, live walkthroughs, and direct collaboration, complex systems are broken down into actionable steps that can be implemented immediately.
The workshop begins with an introduction to how automation and social media are currently used in real businesses, followed by an operational deep dive where our experts identify inefficiencies in workflows, communication, and systems. Participants are then split into smaller groups to work directly with operators on either automation or social media, allowing for more focused, hands-on guidance tailored to their specific needs. A core component of the workshop is one-on-one implementation, where each participant maps out solutions for their own business. The session concludes with a clear action plan and next steps.
By the end of the workshop, participants will walk away with a clear understanding of how to integrate these systems into their business, along with a practical framework for doing so independently.
Who Should Attend:
Local Business Owners
Entrepreneurs & Founders
Service-Based Businesses
Operators looking to improve efficiency and workflows
No prior technical or social media knowledge required
What You Walk Away With:
Practical use cases and opportunities to implement automation in your business
An actionable plan to improve efficiency and streamline current systems
Social media strategies that support growth and align with your business goals
Specific next steps tailored to your business so you can start implementing immediately
Direct access to our team for implementation questions
Workshop Agenda:
6:00 – 6:30 PM | Registration & Networking
Meet local business owners and operators across different industries and connect with the speakers.
6:30 – 7:30 PM | Dinner + Presentation
Enjoy dinner from Chocolat while our team walks through how automation is used in real businesses and which social media strategies are working today. Slides will be shared with all participants after the event.
7:30 – 9:00 PM | Hands-On Workshop
Based on your pre-registration survey, you’ll be matched with an expert who will guide you through implementation tailored to your specific business.
9:00 – 9:30 PM | Open Q&A + Networking
Ask questions, connect with the team, and continue conversations with other attendees.
The Team:
Curran Advani:
Scaled local business operations and social media presence. Tripled revenue from social media promotion.
Sid Mamidanna:
Computer Science + AI Safety PhD @ Cambridge
Ashely Kim:
Ex-Google + ESI Founder (Muti-Cohort Start Up Accelerator/Incubator)
Kayden Stern:
Built operational automations for multi-location franchises
Chaavan Sure:
Created multiple automations + ERP systems for business like Total Fire Protection grossing over 100 million in ARR
Brian Tran:
Managed + Scaled two youtube channels to over 100k+ subscribers.
What To Bring:
A laptop (recommended for hands-on implementation)
Your phone
Notes on your current workflow, systems, or pain points
Any questions or specific challenges you want help solving
Mission:
The goal of this workshop is to support the Santa Cruz business community by providing a practical workshop around automation and modern digital strategy. The intention is to equip business owners with tools and frameworks they can use independently to improve operations and unlock new opportunities for growth.