Beyond the hype: real AI use cases from the people doing the work
Everyone is talking about AI. Few are sharing what actually happens after the headlines.
What does AI look like when it moves beyond the hype, LinkedIn hot takes, and “10 prompts that will change your life” energy? How are people really using it inside startups, businesses, education, community building, and product development?
Join us for an evening of practical insights from founders, builders, educators, and innovators who use AI in real projects — not just talk about it.
Hosted by Projector Global Community by @prjctr_institute, in collaboration with Xolo and ESEI business school Barcelona, this event is designed for people who want to understand where AI creates real value today: what works, what doesn’t, what’s still messy, and how AI is changing the way we build, collaborate, learn, and grow.
Together, we’ll unpack:
→ How AI is being used in real projects across different industries
→ What happens after the first excitement and experimentation stage
→ Where AI creates actual business, product, educational, and community value
→ What founders, educators, and builders are learning from using AI in practice
→ What still doesn’t work as smoothly as everyone pretends
→ How to think about AI not as a trend, but as a working tool
And yes, we’ll also have an interactive panel discussion where speakers will share their honest takes, real examples, and lessons learned from working with AI in different contexts. Practical. Human. No “AI will replace us all by Monday” drama.
Speakers:
→ Arie Elbelman — Community Builder, Educator & Facilitator
→ Paolo Giordano — CEO at FlyKube
→ Oleksiy Denysyuk — Startup Mentor & Adviser
For whom:
→ Entrepreneurs and founders exploring AI for business growth
→ Professionals who want to use AI more strategically at work
→ Students and early-career specialists curious about real AI applications
→ Educators, community builders, and creators experimenting with AI
→ Product people, marketers, operators, and builders looking for practical use cases
→ Anyone who wants to understand AI beyond the hype and use it with more clarity
Schedule:
18:00 – 18:10 | Welcome & Introduction
18:10 – 18:35 | Speaker 1
18:35 – 19:00 | Speaker 2
19:00 – 19:25 | Speaker 3
19:25 – 19:35 | Break
19:35 – 20:00 | Panel Discussion
20:00 – 21:00 | Networking time
📍 ESEI business school Barcelona, Barcelona
📅 29 June 2026, 18:00–21:00
🎟️ Free – registration required
Nos vemos!