SEOS SEOUL : 26FW Launch Party

​SEOS SEOUL 26FW COLLECTION LAUNCH PARTY
: A season in change — first unveiled in Amsterdam.

​Experience The Next Wave of K-Culture

​The first sole pop-up of SEOS SEOUL begins with a launch party at Concept404, a dedicated K-Fashion curation retail store located in de Pijp.

​Everyone knows K-Pop and K-Beauty. But what is K-Fashion? It blends aesthetics, silhouettes, and materials with Korean eyes on details into a wide range of diversity same as K-Pop, K-Beauty and K-Food.

Now we bring Seoul to your closet.

​Discover new Korean fashion brands:

• ​Undefined yet, endlessly diverse.

• ​Accessible to everybody

• ​Wearable daily, not just window

​Then, make it your own unique style.

​LAUNCH PARTY

​With warm Korean welcoming, the door is open to all.

​📍 Concept404 (Ferdinand Bolstraat 94, Amsterdam)
🕛 17:00–20:00
⚫️ Dress Code - Black / Grey / White
⚪️ Free walk-in
🎧 DJ set from 17:00

​POP-UP SCHEDULE

​🗓️ 9 - 11 October 2026
⚫️ Limited hand-made gift for customers

​About SEOS SEOUL

​SEOS SEOUL was founded by Korean sisters based in the Netherlands. We introduce everyday bags reflecting our cross-cultural experiences.

​Dutch values in diversity and practicality with Korea's unique color palette, attention to detail and contemporary aesthetics.

​Our collections are inspired by Seoul, where the warm city breeze meets urban modernity.

​We embody more than fashion — it's lifestyle.

​Our aim to empower individuals by celebrating their unique style in everyday life.

​From Seoul to you.

• ​Check outfit styling @seos.seoul

• ​Find more collection: seos-seoul.com