Mixed method user research

​This live session with Julia Ysabela Fernandez (Meta) and Nikki Anderson (Drop In Research) is for anyone in the UX industry who needs better evidence to make smarter calls. You’ll leave with a clearer way to combine qual and quant, ask better questions and bring more confidence into product decisions.

​​About the event

​If you work in UX, chances are you’ve sat in a meeting where one person says, “The interviews say this”, another says, “The survey says the opposite” - and everyone leaves with a bigger mess than they started with. This session is built for that moment.

Nikki Anderson will show you how mixed methods user research helps teams connect the dots between what users say, what they do and what the numbers are pointing to, so decisions feel less like a debate club and more like progress. She breaks down the core mixed methods approaches in plain language and shows how to pick the right setup for your question, timeline, and team reality.

​Attendees will get practical examples, stronger survey design habits, common mistakes to avoid, and a grounded walkthrough of quantitative usability testing across effectiveness, efficiency, and satisfaction, with examples of what strong outputs can look like in real work.

​​About Nikki

​​Nikki Anderson is a facilitator, user research strategist, and founder of Drop In Research, where she solves your “that meeting should have been an email” problem and helps teams make decisions without ten follow-up calls and a shared sense of dread. She designs and leads working sessions, workshops, and trainings that feel less like going to the dentist and lead to progress, with clear outcomes, real alignment, and next steps. With a user research background, she brings sharp questions, strong structure, and zero patience for performative collaboration or meetings that go in circles. She also writes the User Research Strategist newsletter, where she shares practical, honest guidance for researchers and teams trying to turn insights into action. Known for candid facilitation and making messy conversations useful, she’s based in Jersey and spends her free time chasing waves and geeking out over Pokémon.

​​Links

• ​​Website: https://www.dropinresearch.com/

• ​​LinkedIn: https://www.linkedin.com/in/nikkianderson-ux/

• ​Book: https://tinyurl.com/3k25d7t8

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