Breakfast: How to Talk to Your Board About Marketing (When They Only Care About ROAS)

​Every marketing leader in fashion and beauty knows the feeling. You're doing work you believe in... building the brand, growing loyalty, playing a longer game, and then someone in the boardroom asks about ROAS.

​And in 2026, with margins tighter and budgets under more scrutiny than ever, it's one most of us are navigating on our own.

​That's why NMD Marketing and esbconnect are bringing together a small group of CMOs and Heads of Marketing for a proper sit-down breakfast for an honest and supportive conversation.

​We'll talk through things like: making the case for brand investment when the board wants numbers, where smart brands are actually putting their budgets right now, how to think about attribution without losing your mind, and finding the balance between performance, brand, and retention.

​If you're a senior marketing leader in fashion or beauty who's tired of having the same circular conversation about short-term metrics, come and have a different one.

By signing up, you agree to be added to both NMD Marketing and esbconnect's mailing lists. We’ll occasionally send you event invites, and marketing insights. You can unsubscribe at any time.