AI-Era Brand Discovery | From Visibility to Conversion
AI Visibility Optimization (AIVO)
Win the Year-End Festive Season in the AI Era
An online event exclusively for business leaders and strategic executives.
Co-hosted by: OKR Business × The Circle Technology
Peak season and a behavioral turning point ahead of 2027
The market is entering the pivotal weeks of the year-end shopping season, the period when every revenue plan and media budget for 2027 takes shape. Yet one big question sits on many executives' tables: will consumer behavior this festive season still follow the patterns of previous years?
In past peak seasons, the customer journey usually started at the Google search bar, then moved through e-commerce marketplaces and social media where people pieced the information together themselves. By late 2026, that habit has shifted fundamentally. Consumers no longer have the patience to open dozens of browser tabs to compare prices, gifts, travel services or year-end solution packages. Instead, they open a chat window and ask AI directly.
Market data shows this shift is no longer a forecast. It is already happening at every digital touchpoint:
Engagement is concentrating in conversational ecosystems: Brand discovery and selection conversations are flowing to two leading platforms: ChatGPT (80.48% of the global AI chatbot market per StatCounter, September 2026, with 900 million weekly users per the February 2026 announcement) and Google Gemini (10.91% share per StatCounter, passing 1 billion monthly users as announced by Google on 11 August 2026). In the B2B segment, which is especially active when year-end budgets are locked, Claude accounts for 18.5% of AI referral traffic across predominantly B2B websites (brand-level average, March–April 2026, per Goodie).
From "searching for information" to "making the choice inside the chat": When Google shows an AI Overviews summary, the zero-click search rate rises from 54% to 72% and organic traffic to websites drops 38% (per an experimental study by ISB/CMU). By contrast, in deep conversational platforms such as ChatGPT or Gemini, once users have been advised by AI and have compared options carefully, conversion quality jumps: Adobe recorded that AI-referred traffic to US retail websites converts 42% better (March 2026) and 90% better (September 2026) than non-AI traffic. Customers are not only asking to learn; they are actually making purchase decisions at this touchpoint.
On top of that, ChatGPT has started testing ads on its mass-market plans, adding a new variable in peak season: competitors can appear right beneath the AI's answer in front of the broader customer base, while your brand is absent.
For those steering a business, year-end pressure is not only a short-term sales race. It is the challenge of reading the shift in multi-channel customer behavior accurately, so the 2027 budget goes to the right priorities.
This in-depth conversation is designed to decode that market picture end to end, helping decision-makers capture the new growth opportunity through an AI brand visibility strategy (AIVO).
The 30-second test before we start
Open ChatGPT or Gemini and type a natural question, the way your customers do in this peak season:
"Recommend reputable [your industry / product or service] providers for the festive season in [your city]"
Is your brand on the recommended list? Where does it appear, or does that share of the market belong to your competitors? Save the result so we can analyze how it works in depth during the discussion.
Key topics of the session
Peak-season behavior shift: How consumers use ChatGPT, Gemini and Claude to make buying choices, and where your brand can step in.
Understanding AIVO and clearing up common misconceptions: What AIVO is, how it fundamentally differs from traditional SEO, and in what order to combine the two channels to optimize your investment.
Self-assessing brand position and AIVO tracking: A self-check method to measure your visibility against competitors across the journey from need to search to decision, plus an update on the AIVO measurement and tracking tools currently on the market.
The importance of bottom-of-funnel conversion signals: The role of industry-specific conversion actions and why AI models prioritize this data when recommending brands.
Expanding AI touchpoints (including a practical view on ChatGPT Ads): First lessons from running ads on ChatGPT as a complementary channel, so businesses understand how it works and what to watch for.
Readiness assessment and AIVO investment roadmap for 2027: A thinking framework for leadership to decide whether the business truly needs to invest in AIVO now, design a fitting operating system, and plan the Marketing budget for the coming growth cycle.
Program & Speakers
Speaker: Mr. Nguyễn Đặng Trường Huy
CEO & Founder, OKR Business
Topic: AI is choosing brands on behalf of customers. How does your visibility affect your growth?
Analyzing the true nature of AIVO and decoding common misunderstandings in the market. A method to assess your brand's visibility against competitors at each touchpoint of the customer journey, clarifying the importance of bottom-of-funnel conversion signals and how to balance resources between traditional SEO and AIVO.
Speaker: Mr. Alex Vĩnh Trà
Performance Lead, The Circle Technology
Topic: Reaching customers on AI platforms. Competitors have already started. What should your business prepare?
Data and practical lessons from deploying new AI touchpoints (including first experiences with ChatGPT Ads): distribution mechanics, the optimal reach threshold, tools to track market movements, and the risks to eliminate from the preparation stage.
Speaker: Ms. Mai Nguyễn
Co-founder & Head of Research and Development, The Circle Technology
Topic: Designing an AI Visibility system and planning AIVO investment for 2027
Together with executives, breaking down the core questions: how should a business prioritize AIVO investment right now, and if it proceeds, what system infrastructure is needed to optimize brand visibility? Also a framework for strategic planning and realistic Marketing budget allocation for 2027.
Host: Ms. Isabelle Trần Thảo Uyên
Co-founder & AI Marketing Growth, The Circle Technology
Moderating the discussion and connecting senior-management perspectives with practical growth execution solutions.
Who should attend
Leadership, executives and people who directly make strategic decisions or are responsible for allocating Marketing and operations budgets.
Businesses seeing traffic stall on traditional digital channels without clearly identifying the cause as a shift in multi-channel user behavior.
Leaders building their 2027 technology investment and business plans who need a practical roadmap that is focused and measurable.
Post-event perk: Attending guests have the chance to register for a 1-on-1 diagnostic session on their brand's AI visibility with our expert team, to review their business's challenges directly.