Agent, Automation or Just a Prompt? How PMMs Should Pick the Right AI
About the session
Every week brings a new model, a new agent and a new "this changes everything" thread. Somewhere between testing them all, the actual PMM work waits.
This session is about getting off that treadmill. Instead of another list of tools to try, we'll look at how to decide what a task actually needs. Sometimes that's an agent. Often it's a simple automation. A lot of the time, it's just a well-written prompt.
Product marketing consultant Praveen Simon will share the first principles he uses to pick AI for real PMM work, then build a workflow live so you can see the thinking in action.
What we'll cover
Chatbots, assistants, agents and always-on agents: how they differ, and why you rarely need the most advanced one
A simple filter for choosing between a prompt, an automation and an agent
Why the same model gives very different results depending on how it's set up
Live build: refreshing sales battlecards from call transcripts
How to check your AI output is right before it reaches sales
Who it's for
Product marketers at any level who spend more time trying AI tools than getting value from them. Founders and marketers who handle PMM work will find it useful too. No technical background needed.
About the speaker
Praveen Simon is a product marketing consultant with a decade of experience across SaaS, D2C and B2B. He has led go-to-market, positioning and product launches, and helped scale a SaaS product from 80K to 2 million users. Today he works with founders on how they bring products to market, and more than 165K people follow him to understand how businesses grow and why customers choose one product over another.
Moderated by
Kaviyakavi Baskaran, Product Marketing Manager and WIPM City Lead