

LEGO® Serious Play® Pitch Lab – Build It, Play It, Nail It
LEGO® Serious Play® Pitch Lab:
Not sure where to even start? Or feel like your pitch disappears into thin air, and nobody remembers a word? Imagine actually touching your idea, building it, and seeing it come to life all in two hours with colorful LEGO® bricks. Yes, LEGO. Not boring PowerPoint slides.
This event is limited to 15 participants. Tickets are free of charge. Request to join to secure your spot, come and play and have some drinks and pizza with us!
Why you should join:
Create a pitch that actually sticks so investors and future clients will remember you
Build your startup in 3D because sometimes the best ideas are hiding under a LEGO brick
Get feedback from other founders who are just as sleep-deprived and idea-hungry as you
Walk away with concrete improvements you can start using immediately
Make your pitch authentic and personal because AI can write words, but only your story makes people go "whoa"
What makes it different:
No boring lectures and no endless slides. You’ll use LEGO® Serious Play®, a playful method that turns abstract ideas into tangible models. It’s hands-on, fun, and at the end, you actually see what works and what doesn’t.
About me:
I’m Natalie Kirkoroglu, LEGO® Serious Play® facilitator and business consultant on a mission to bring more “serious” play into the business world. I help founders turn complicated ideas into crystal-clear stories that investors and clients actually get, and genuinely love.
With 15+ years in leadership roles across industries - from Tech and Insurance to Hospitality and startups - I’ve worked with brands like Oracle, Pega Systems, and PwC, blending consulting, digital marketing, and business strategy to create impact.
Through my LEGO® workshops, consulting projects, speaking engagements, and transformation initiatives, I bring play, storytelling, and innovation into business. I guide brands to think differently, spark creativity, and prove that business can be smart, results-driven, and genuinely fun.
Format:
Two-hour interactive workshop with max. 15 founders. Hands-on, high-energy, full of aha moments.
LEGO® and LEGO® Serious Play® are registered trademarks of the LEGO Group, which does not sponsor or endorse this event.
About SeedLegals:
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More resources to help you get ahead:
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