How to Build an AEO Strategy From Scratch in 30 Days
Thursday, March 12 · 12:00–1:00 PM ET
Live on Zoom (recording available for all registrants)
Live data + Q&A
In this masterclass, I’ll break down what it actually takes to build an Answer Engine Optimization strategy from scratch in 2026, without wasting months on disconnected tactics that never translate into visibility.
AI search has changed the rules.
Buyers are no longer just clicking through search results and comparing ten blue links. They’re asking ChatGPT, Perplexity, Gemini, and other AI systems to surface the best options, explain the differences, and recommend what to trust.
If your strategy is still built around traditional SEO playbooks alone, you’re missing how discovery works now.
The real challenge is not just ranking. It’s becoming the kind of source AI systems can retrieve, understand, validate, and confidently mention.
This session is the practical playbook for building that foundation fast: how to structure your site, what content to create first, which trust signals matter most, and how to build an AEO system that compounds over 30 days instead of creating more noise.
What we’ll cover
What AEO actually means in 2026 and how it differs from traditional SEO
Why most brands struggle to show up in AI answers, even when they have “good content.”
The core building blocks of an AEO foundation: entity clarity, trust signals, structured content, and corroboration
How AI systems evaluate your website, brand mentions, comparisons, reviews, documentation, and proof points
What to prioritize first if you’re starting from zero and need traction quickly
A 30-day roadmap for building your AEO foundation without overcomplicating it
Which pages matter most early on: category pages, comparisons, use case pages, FAQs, proof assets, and supporting documentation
How to create retrieval-ready content that AI systems can actually use
The role of structured data, internal linking, and clean information architecture in AI visibility
Why third-party citations and off-site validation matter just as much as what’s on your website
The most common mistakes that keep brands invisible in AI search
How to tell whether your AEO efforts are working when rankings and clicks no longer tell the full story
What to monitor in your category: who gets cited, who gets recommended, and what patterns show up across answers
The highest-leverage actions you can take in the next 30 days to start building real AI visibility
Live data walkthroughs so you can see what’s showing up in AI answers right now, and why
Do I need to be a Pavilion member?
No. Everyone is welcome.
Why should I listen to you?
I built and sold a company powered by industry-leading SEO, where roughly half of all pipeline came from organic.
Now I run Open Forge AI, a platform of AI agents that grow your AI brand visibility.
I see what’s happening across hundreds of companies and categories every single day.
Who is this for?
Founders. Marketers. CMOs.
Anyone who wants to build a real AEO foundation, understand how AI-driven discovery works, and stop guessing about what it takes to get surfaced in answers.
Do I need to be technical?
No. This is built for builders and operators.
When and where?
Thursday, March 12 · 12:00–1:00 PM ET
Live on Zoom. You’ll receive a calendar invite and link after registering.
How long is it?
One hour.
Will there be a recording?
Yes, recording available for all registrants.
Is it free?
Yes.
Will there be Q&A?