Building a Sustainable European Creator Economy

​Europe’s creator economy is thriving, but how can it continue to grow sustainably and inclusively, while strengthening consumer trust and driving growth for creators, platforms, and partners alike?

​This session brings together voices from across the consumer organisations, advertising industry, and business landscape to explore how digital platforms like TikTok can help creators and sellers build growth, reach new audiences, and contribute to Europe’s cultural and economic vitality.

​The session will also include a showcase of TikTok Shop and discovery commerce, demonstrating how creators and brands can connect with audiences through trusted, growth-driven digital experiences.

​Confirmed speakers:
• Martins Prieditis - European Commission

​• Constantin Gissler - DOT Europe

​• Els Bruggeman – Euroconsumers

​• Ludovic Basset - European Advertising Standards Alliance

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​The discussion will be followed by a networking lunch, offering a chance to continue the conversation.