From AI Workflows to Content-Led Growth
Growth Marketing Pros UK Launch Event
Growth Marketing Pros is a curated community of 2,300+ senior growth marketers, originally founded in 2018 and built around one simple idea: bringing marketing professionals together to share practical knowledge, real challenges and sharp industry conversations.
This first event brings together growth, creative, content and marketing leaders from the UK tech and consumer scenes for an evening of practical ideas, honest conversation and high-quality connection.
Who is it for?
Growth marketers working in tech, SaaS, e-commerce or scale-up environments
Performance, creative, content and demand generation leaders
Founders, consultants, agency owners or senior marketing leaders
Marketing operators managing meaningful budgets and growth targets
Supporting partners:
Tradestars
8original
Demand Gen London
From AI Workflows to Content-Led Growth
GMP is excited to launch its very first London event! Together we’ll explore how agentic AI is changing content workflows, creator-led growth and modern marketing execution.
We’ll cover:
How AI is changing the content creation process
How leading AI brands work with creators
How to turn product knowledge into content that drives trust and demand
Why consumer preferences, brand and human judgement matter more as content becomes easier to produce
What growth marketers should actually implement in their AI workflows
Session 1: Ben Kaluza
Our main session will be a fireside chat with Ben Kaluza, an AI content creator and video specialist who has built an audience of over 1M people by helping creators, marketers and teams understand the tools changing modern content production.
Ben has worked with some of the most exciting AI and creative technology companies, including ElevenLabs, Anthropic, Artlist, Adobe, Canva and Runway.
In this conversation, Ben will share how he works with leading AI brands as a creator and content partner, how he approaches product learning, creative brainstorming and production, and what growth marketers can learn from the way AI-native content is being created and distributed today.
Session 2: Liam Collins
Most marketers know that creative matters.
Far fewer know how to build a system that consistently identifies winning creative, scales it, and turns creative testing into a competitive advantage.
For our second session, we're joined by Liam Collins, former VP of Performance Marketing at Cognism and a B2B growth leader who has worked with companies including Cognism, Instantly.ai, Builder.ai and WPP.
Throughout his career, Liam has helped high-growth companies scale demand generation, paid acquisition and pipeline growth through rigorous testing, experimentation and performance-driven marketing.
In this practical session, Liam will share how modern growth teams approach creative testing and optimisation in today's increasingly competitive advertising landscape.
This session is designed for marketers responsible for growth targets, paid media performance and creative decision-making.
Practical, operator-led, and focused on what actually works.
For senior growth, creative, content and marketing leaders operating at scale.