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DIFC Innovation Hub, the largest innovation community in the region, is home to more than 800 growth-stage tech firms, established innovation companies, digital labs, venture capital firms, regulators and educational entities. This thriving facility aims to generate new economic value by fostering innovation, enterprise and talent across various sectors, especially in the future-oriented industries.

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PropTech Masterclass Series | From Product to Adoption: What Makes B2B Products Win

Name: PropTech Masterclass Series | From Product to Adoption: What Makes B2B Products Win
Start: 2026-11-19T11:00:00.000+04:00
End: 2026-11-19T13:00:00.000+04:00
Location: Level 1, Innovation One Building, DIFC

DIFC Innovation Hub

Level 1, Innovation One Building, DIFC

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About Event

Join the Dubai PropTech Hub for a practical conversation on what it takes to build B2B products that gain traction, drive adoption, and deliver lasting value.

Featuring Matt Geory, Senior Director – Strategy, and Muneeb Farrukh, Vice President – Product, at Bayut, the session will draw on their industry experience to explore the journey from product development to successful adoption and growth.

The discussion will explore:

Understanding customer needs and identifying real market opportunities
Building B2B products that solve meaningful business challenges
Driving product adoption and encouraging sustained engagement
The challenges and decisions involved in taking a product from concept to market adoption

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