Building Brands That Actually Convert: Content, Identity & Consumer Insight
Building a brand today takes more than a good product. It takes an identity people remember, content that actually converts, and a real understanding of what your customers want — and most founders are figuring out all three at once, alone.
On July 23rd, we're bringing together founders, operators, consultants, and agency owners for an intimate evening exploring how modern brands actually get built — from understanding your customer, to expressing your brand, to turning it all into content that sells.
Three perspectives, one conversation:
Jadon Wyant, Co-founder & CEO of Sorcea Labs
Jadon co-founded Sorcea, a social reviews platform for beauty products, in 2023. At Sorcea Labs, he and his team use ratings and reviews from tens of thousands of users nationwide to help brands understand their customers' motivations and competitive positioning in real time. Sorcea Labs has worked with beauty brands across the country, been featured in Beauty Independent, and even powers consumer perception research at Columbia Business School. Jadon will share how brands can use data to find real clarity — who they serve, what problems to solve, and what they stand for.
Allison Kehoe, Founder of Coast Road Creative
Before founding Coast Road Creative, Allison spent seven years at JPMorgan Chase leading talent development and program management. Along the way, she learned that the most powerful thing a business — or a person — can do is communicate their impact clearly and consistently. Allison will share how to translate clarity into brand identity, positioning, and how a brand shows up in the world.
Jingyi (Gin) Zeng, Founder of Horizon Field
Jingyi is a former TikTok industry operator and global e-commerce strategist focused on TikTok Shop US, creator ecosystems, and consumer brand growth. She has led $400M+ GMV across fashion and consumer categories, with deep experience building scalable short-form video systems and creator partnerships. Gin will break down what actually makes TikTok content convert — from viral video structure to the creator systems behind repeatable, compounding growth.
Whether you're building a consumer brand, growing your own service business, or helping other brands scale — this conversation is designed for you.
Evening Agenda
6:00–7:00 PM · Panel
7:00–7:15 PM · Open Q&A
7:15–8:00 PM · Networking
About Horizon Field
Horizon Field helps consumer brands grow on TikTok Shop in the U.S. market. Their team combines experience across TikTok, brand building, creator commerce, and cross-border operations to help brands move from strategy to execution. From strategy to scale — building the next generation of global brands.
About Tavern
Tavern is a private membership community of 100+ founders, investors, and ecosystem builders, providing access to a caring and ambitious community, premium events, and a variety of coworking and social spaces — including an exclusive 24-hour workspace in midtown.