​How can businesses translate sustainability efforts into meaningful customer value and communicate that value credibly and effectively?

​In this interactive workshop, participants will explore key marketing considerations for understanding what customers value, connecting sustainability efforts to those needs, and communicating them in ways that resonate.

​Through discussion, examples, and hands-on application, participants will leave with a practical tool they can use to guide how their organization markets and communicates sustainability to consumers.

​Speaker

​Dr. Carri Reisdorf is a clinical associate professor of marketing at UNC Kenan-Flagler Business School, where she teaches marketing strategy and retailing. Her research examines corporate social responsibility, environmental sustainability, and business ethics, particularly how culture, consumer perceptions, and identification shape them. She joined UNC after twelve years at Elon University's Love School of Business, and holds a Ph.D. in marketing and international business from Saint Louis University.

​Dr. Annie Williams is a marketing professor at UNC Kenan-Flagler Business School whose research focuses on sustainable consumer behavior and how brands can effectively communicate sustainability to consumers. She teaches courses in consumer behavior, marketing, brand management, and sustainability. She also brings industry experience in consumer insights and research.

​​About NC Climate Week

​This event is part of NC Climate Week 2026, a statewide series of workshops, community events, and conversations designed to accelerate North Carolina forward from climate concern to climate action.

​Hosted by EarthShare North Carolina, the week brings together the people, businesses, and organizations shaping our environmental future. Free virtual Climate Action Workshops and partner-led events offer practical tools and opportunities to learn, connect, volunteer, and take action.

​​Join Us at the NC Climate Week Summit

​NC Climate Week culminates with the NC Climate Week Summit on Friday, October 2, 2026, in Durham.

​This one-day, in-person event features interactive sessions, cross-sector conversations, and leaders from Trane Technologies, NASCAR, ICF, NC Department of Environmental Quality, Clean Energy Fund of the Carolinas, MountainTrue, Xylem, NC Sustainable Energy Association, UNC Humanities, NC Wildlife Federation, NC Coastal Federation, NC League of Conservation Voters Foundation, and more.

​Explore the full program and register at ncclimateweek.org/summit.

​Let’s meet the moment, together. 🌎

​​Sponsor

​The Climate Action Workshops at NC Climate Week are supported by Xylem.