How to Develop A Content Strategy You Can Sustain (and Where AI Can Actually Help You)
Creating content in the age of AI can feel both easier and harder than ever. It’s easier to generate ideas and produce content quickly, but harder to cut through the noise, find your unique voice, and stay consistent without burning out. The key is knowing how to build a content strategy that works for you, and where AI can actually help.
In this hands-on workshop, you’ll learn how to develop a content strategy that fits your goals, plays to your strengths, and is realistic enough to sustain over time. We’ll explore how to identify the right channels and formats for your audience, uncover content ideas rooted in your unique expertise, and use AI to brainstorm, clarify your thinking, and get past writer’s block without losing the perspective that makes your content yours.
What You’ll Learn:
Qualities of an effective content strategy: How to develop a content strategy you can actually implement, stick to, and grow over time
Identify content channel(s) and format(s): Figure out the most effective way to connect with your target audience
Brainstorm themes, topics, and talking points: Begin to develop a strategy around the things that only you can talk about
What AI-assisted content development looks like: How AI tools can help you get un-stuck when writing (without writing everything for you)
About the speaker:
Emily Singer is an independent marketing consultant who helps businesses tell their story, sell their products, and stand out. With 10 years of experience building early-stage companies, both in-house and as a freelancer, she works with founders to define their brand’s unique selling points and build roadmaps to bring them to life. Her work spans positioning, strategy, messaging, and copywriting across consumer products, CPG, B2B SaaS, healthtech, and more. Learn more at emily-singer.com.
This workshop is part of the 2027 Queens Tech + Innovation Challenge online workshop series. Participants will have a chance to win up to a $20K grant for their startup businesses. Applications are due March 1, 2027. Learn more at http://queensstartup.org/