Product-Market Fit & Customer Adoption in Web3

​Wanjiku Kimani is a Senior Portfolio and Investment Manager at HIEx, supporting women-led health-tech startups across Africa, Asia, and Latin America to grow, raise funding, and build strategic partnerships.

​She is also the founder of Heels & Green, a 1,300+ member community focused on career growth and wealth-building for African women, and has a strong interest in Web3, blockchain policy, and decentralized systems.

​She’ll be speaking about why the real challenge for founders isn’t fundraising, but reaching product–market fit and driving real user adoption. She’ll break down why even well-funded startups fail without traction, and how Web3 founders can move past the hype to build products people genuinely use, sharing practical insights on validating demand and scaling adoption.