Getting B2B customers: what changed since 1995, and what didn't
Right now B2B customers come from more channels than ever: buying signals, outbound, partners and affiliates, creators on LinkedIn, communities, AI search. This evening is a tour of those channels as they work today. The principle behind all of them is the same as in 1995: find a company with a problem, reach the person who decides, prove you can fix it.
Two short talks from people who run these channels every day, real examples from the last few months, an open Q&A, then drinks with people who do the same job as you.
Agenda
17:00 Doors open, drinks
17:10 Cezar Reszel, CEO and co-founder of ZYNT. Outbound in 2026: what a good first approach looks like now, and what it still has in common with a good one in 1995. Q&A after.
17:40 Gabriele Soprano, co-founder of Enclaverse. Partners and creators as a second channel, with the ZYNT partner program as the live case: who counts as a partner, how we found them, the emails we sent, the reply rates, and what didn't work. Q&A after.
18:10 Networking, with the ZYNT demo station and the Enclaverse audit station
18:30 Close, in time for the next GTM Tech Week event
Who should come
Founders, heads of sales and heads of growth at B2B SaaS companies
Sales leaders building pipeline in Germany and DACH
Agencies and consultants who work on go-to-market
What you take home
A one-page partner program starter kit, sent to everyone who attends.
About the hosts
ZYNT is sales signal detection for B2B teams. Before a company starts looking for a supplier, it shows in public sources: it wins a tender, receives a grant or funding, recruits salespeople, changes its board. ZYNT reads 4,000 of those sources daily and every morning delivers companies matching your ICP, with a reason to talk and a verified contact.
Enclaverse builds partner and creator programs for B2B SaaS companies: affiliates, agencies, LinkedIn creators and customers who bring in other customers. We design the program, find the partners and get them to their first referral.
Event-only offers
ZYNT: a free trial plus free onboarding, through the QR code on the night.
Enclaverse: a free 45-minute audit of your partner or creator program, booked on the spot.
Space is limited, so we approve registrations to keep the room relevant. You'll get the address after approval.