Brand Building: Create strong and recognizable brand
Join us for an interactive and dynamic workshop, "Brand Building for Startups: Crafting a Memorable Identity," where you'll learn how to create a brand that not only stands out but thrives in today's competitive market. Led by Caroline, a seasoned expert in brand strategy, this session is designed to give founders and innovators the tools to build a strong, cohesive brand that resonates with your target audience and fuels your startup’s growth.
Whether you’re in the early stages of launching or looking to elevate your brand, Caroline will deliver actionable insights tailored to your startup’s unique journey. You’ll leave equipped with strategies that drive long-term success, boost customer loyalty, and set your brand apart.
In this engaging workshop, we’ll explore:
- What brand building really means: Understand key concepts like brand identity, brand equity, and how brand building plays a vital role in the success of startups.
- The essentials of building a standout brand: From defining your vision, mission, and values to developing your brand persona and creating a compelling value proposition.
- How to strengthen your brand equity: Discover how to leverage communication, customer experience, and other key brand dimensions to build lasting value and trust.
The workshop will take place at IDEA Spaces, a vibrant coworking community that goes beyond shared offices. At IDEA, you’ll find a place to connect with like-minded individuals who share your entrepreneurial spirit. With four coworking locations across Lisbon (Palácio Sotto Mayor, Parque das Nações, Saldanha, and São Sebastião), IDEA has built a community of more than 3,000 members and over 390 companies. It’s the perfect environment for entrepreneurs looking to collaborate, exchange ideas, and grow their businesses.
Event details:
Date: 2 October 2024
Time: 18h30 to 21h00
Location: https://maps.app.goo.gl/oR96X9hzpKP3pnBY7
Speaker: Caroline carolinedoche
IDEA Spaces website: https://www.idea.com
This is your chance to learn valuable brand-building while connecting with fellow entrepreneurs in a creative and supportive environment. Don’t miss it!