AI Practice Session: From Donor Personas to Personalized Campaigns

​Most fundraisers know they should be segmenting. Fewer have a clear path from "we have donor data" to "we're running campaigns that feel personal at scale."

​This session closes that gap.

​Stephanie Hays-Mussoni brings deep expertise in donor data analysis, strategic segmentation, and integrated campaign strategy. Lee A. Ernst of Johnson, Grossnickle and Associates brings rigorous donor research and persona development to the table. Together, they'll walk through how to connect the strategic work: personas, patterns, motivations — all the way to execution. Personalized emails, tailored asks, engagement sequences that actually land.

​In this session, you'll see:

• ​How to turn donor personas into segmentation logic you can actually use

• ​What it looks like to use AI to analyze donor intelligence and surface patterns you'd miss manually

• ​How to draft personalized communications at scale without losing the relationship feel

• ​A live demonstration of building a campaign brief from persona insights inside WIZE

​Whether you're working with a basic spreadsheet or a full CRM, the principles here apply. If you've been wanting to go deeper on data-driven fundraising, this is the session.

​All attendees receive a free WIZE trial account to use during the session. If you’d like to explore WIZE ahead of time and follow along more easily, you can create your free account here.