Claude for GTM: The AI Revenue Engine

​Build an AI-Powered Sales Motion with Claude + MCP

​What if your sales workflow didn't live across 15 tabs, spreadsheets, and disconnected tools?

​In this 2-hour live session, we'll build a connected AI revenue workflow using Claude + MCP, showing how AI can move from “who should we target?” all the way to “did it work?”

​We'll take a real-world sales motion and walk through it live:

• ​🔎 Find the right accounts from your pipeline and existing wins

• ​🧠 Understand why they bought using CRM and conversation data

• ​🎯 Find lookalike prospects based on what actually converted

• ​⚡ Research the “why now” using funding, hiring, news, and industry signals

• ​💬 Engage prospects across LinkedIn and email

• ​✍️ Build personalized outreach using everything we've learned

• ​📊 Measure what worked and feed those insights back into the next motion

​The goal isn't to show you a collection of shiny AI tools.

​It's to show you how the pieces connect into one revenue workflow.

​You'll see Claude orchestrate CRM, enrichment, research, LinkedIn, email, sales engagement, conversation intelligence, and enablement tools through MCP, with live examples throughout.

​Who it's for: Founders, GTM leaders, Sales leaders, and RevOps teams who are figuring out what AI-native sales actually looks like in practice.

​Come steal the workflows, prompts, and ideas you can take back to your own GTM motion.