AI Product GTM Session: Build Your Growth Experiment Engine
Bring your laptop. Leave with your next growth experiment.
Join us in San Francisco for a hands-on evening of AI product growth: three lightning talks on paid ads, press, and cold outreach, followed by a one-hour workshop to put ideas into practice.
Built for founders and GTM operators, this session is all about useful tips you can apply to your own business—from reaching new customers to planning what to test next.
Three lightning talks. Three ways to reach your customers.
Hear practical advice from people working across growth and distribution:
Paid Ads — Jay Ma, Co-founder @ Hellyeah AI
Practical tips for approaching paid acquisition and shaping your next ad experiment.Press — Kathy Wang, Co-founder @ Press Club
Practical tips for approaching press outreach and telling a story that gets attention.Cold Outreach — Bei Zhang, Group Head of Marketing @ Shanda
Practical tips for reaching potential customers and starting conversations.
Come with questions and a growth challenge from your own business.
Hands-on Workshop with Unify
Build a Growth Experiment Engine with AI
Led by Ethan Dursht, Growth @ Unify, this one-hour working session gives you time to apply what you learn to your own company.
How to turn customer insights into campaigns, test new ideas faster, and use the results to decide what to try next. A full hour on your own company's material.
Bring your laptop and a product or campaign you want to work on. The goal is to leave with a clearer next experiment and practical steps to get it moving.
About the Speakers
Jay Ma · Co-founder, Final Round AI & Hellyeah AI
Jay Ma is the co-founder of Final Round AI and Hellyeah AI. Previously an ML engineer at Pinterest, Meta, and AMD, he built Final Round AI’s real-time Interview Copilot with Michael Guan in 2023. The company grew to 20M+ users and a $10M+ revenue run rate. Jay and the team then turned the growth systems developed inside Final Round into Hellyeah AI, an AI marketing agent for planning, launching, and improving paid campaigns. Fun fact: Jay also performs as J/TEK, an SF-based DJ and producer who has been making music since age 16.
Kathy Wang · Co-founder, Press Club
Kathy Wang is the co-founder of Press Club, an AI agent that's helped founders land press in outlets like TechCrunch, Forbes, and Bloomberg. She's a designer by training, and has previously worked at Dropbox (where she scaled a product from $0 to $1.2 million in ARR) and IBM (where she won the Red Dot: Best of the Best design award). She's also a content creator (hit 10k LinkedIn followers by posting every day for 6 months straight) and community builder .
Bei Zhang · Product Growth & Marketing, Shanda Group
Bei Zhang leads product growth and marketing at Shanda Group, where he drives GTM across the group's AI portfolio — EverMind, Tanka, MakePlay, and Alayalab — pushing each product line forward on the road to AGI: reasoning models, AI memory, multi-agent collaboration, world model and gaming agent society. He's a data-driven growth leader by training, and has previously worked at Grammarly and Point Digital Finance, with earlier experience at Merkle, and Capital One. He has also advised 10+ startups on growth across various stages.
Ethan Dursht · Growth, Unify
Ethan leads Growth at Unify. Previously, he was Growth Lead at Navattic and has spent his career working across growth and revenue operations at SaaS startups. He focuses on finding practical ways to use data and automation to build pipeline and help go-to-market teams move faster.
The evening · Thursday, September 24
6:00 PM — Doors open · drinks and light bites
6:20 PM — Welcome
6:30 PM — Lightning talks: paid ads, press, and cold outreach
7:00 PM — Hands-on workshop with Unify
8:00 PM — Cake night · networking and curated introductions
9:00 PM — Close
A small room, with time to work and connect.
Who's In The Room
A curated group of early-stage founders and GTM/growth operators:
B2B software, AI-native apps, SaaS, dev tools, or vertical software
Seed to Series A/B, in market with customers or active pipeline
Owning content, distribution, demand gen, or growth
Every registration is reviewed.
A note on RSVPs
We're keeping this one small on purpose！
The workshop is hands-on, and we want every person in the room to get real time with the material and with each other. Seats are very limited, so please register only if you plan to attend. If plans change, let us know early so we can pass your spot to someone on the waitlist. Approved guests receive the exact address by email.
Openstages Previous GTM Events
Presented by
Unify is Claude for outbound sellers: an AI agent that turns any AE or SDR into a GTM engineer, with intent signals, 40+ data sources, sequencing, and managed deliverability in one chat interface. Trusted by teams at Perplexity, Pylon, and Juicebox.
Hellyeah is an Openrouter for Performance Ads
Supported by
Amazon Web Services (AWS) is guided by customer obsession, pace of innovation, commitment to operational excellence, and long-term thinking. By democratizing technology for nearly two decades and making cloud computing and generative AI accessible to organizations of every size and industry, AWS has built one of the fastest-growing enterprise technology businesses in history. Millions of customers trust AWS to accelerate innovation, transform their businesses, and shape the future. With the most comprehensive AI capabilities and global infrastructure footprint, AWS empowers builders to turn big ideas into reality. Learn more at aws.amazon.com and follow
Hosted by OpenStages · LinkedIn
Building invitation-only conversations for researchers, founders, and technical leaders across the Bay Area.
By registering for this event, you acknowledge that participation is voluntary and at your own risk. The organizer, venue, sponsors, and partners shall not be liable for any personal injury, property damage, or other loss arising from participation in the event.