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PropTech Masterclass Series | Getting Smart Buildings Wrong: Lessons for Better Technology Deployment

Name: PropTech Masterclass Series | Getting Smart Buildings Wrong: Lessons for Better Technology Deployment
Start: 2026-08-05T11:30:00.000+04:00
End: 2026-08-05T13:30:00.000+04:00
Location: DIFC FinTech Hive

DIFC Innovation Hub

DIFC FinTech Hive

Dubai, United Arab Emirates

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About Event

A practical masterclass examining why smart building programmes so often underperform, the mistakes that repeatedly appear in practice, and how technology decisions can be improved across the real estate lifecycle.

Join Dr. Matthew Marson, Author of 10 Times I Failed at Smart Buildings and Adam Muggleton, Chief Technical Officer at AESG, for a candid, experience-led discussion drawing on real-world projects and lessons learned.

Location