Cover Image for PropTech Masterclass Series | Getting Smart Buildings Wrong: Lessons for Better Technology Deployment

Presented by

DIFC Innovation Hub, the largest innovation community in the region, is home to more than 800 growth-stage tech firms, established innovation companies, digital labs, venture capital firms, regulators and educational entities. This thriving facility aims to generate new economic value by fostering innovation, enterprise and talent across various sectors, especially in the future-oriented industries.

Hosted By

126 Went

Tech

Featured in

Dubai

PropTech Masterclass Series | Getting Smart Buildings Wrong: Lessons for Better Technology Deployment

Name: PropTech Masterclass Series | Getting Smart Buildings Wrong: Lessons for Better Technology Deployment
Start: 2026-08-05T11:30:00.000+04:00
End: 2026-08-05T13:30:00.000+04:00
Location: DIFC FinTech Hive

DIFC Innovation Hub

DIFC FinTech Hive

Dubai, United Arab Emirates

Past Event

Welcome! To join the event, please register below.

About Event

A practical masterclass examining why smart building programmes so often underperform, the mistakes that repeatedly appear in practice, and how technology decisions can be improved across the real estate lifecycle.

Join Dr. Matthew Marson, Author of 10 Times I Failed at Smart Buildings and Adam Muggleton, Chief Technical Officer at AESG, for a candid, experience-led discussion drawing on real-world projects and lessons learned.

Location