BrewTalks 2: DIY Storytelling & Positioning

​How to make your message clear, memorable, and shareable

​“If you confuse them, you lose them.” Having a great product or service isn’t enough — if people don’t get it, they won’t buy it, remember it, or share it. This session is designed to help small business owners, freelancers, and creatives sharpen their message so it resonates.

​Together we’ll cover:

• ​Craft Your One-Liner → Boil down your offer into a simple sentence: Problem + Solution + Who it’s for.

• ​Tell Your Origin Story → Share the “why” behind your brand in a way that connects with people.

• ​Position for Resonance → Show how you’re different with simple framing tools (e.g., “Unlike ___, we ___”).

​💡 Interactive exercise: You’ll write your one-liner and test it with a partner, refining it into plain English.

​🎁 Walk away with a Messaging Cheatsheet (examples + templates) and a challenge to share your one-liner on LinkedIn within the week.

​After the talk, join Structured Networking with guided prompts like:

• ​“Share your one-liner + origin story in under 3 minutes.”

​👥 Connect with other founders, freelancers, and creatives, enjoy casual mingling, and continue the conversation over food and drinks.