IKEA x TSS
What if growing a business was as simple as assembling IKEA furniture? Hosted by The Scaling School x IKEA for Business
Short Description: Just like the iconic IKEA concept, The Scaling School believes that with the right, smart and affordable tools, you can build the business of your dreams yourself. Join us for a two-part experience designed for international founders ready to expand across borders.
Full Event Description:
90% of European startups struggle to expand beyond their home markets. Positioned as the gateway to the D-A-CH and CEE regions, Vienna is the perfect place to change that statistic.
Hosted by The Scaling School in collaboration with IKEA for Business, this event series offers the "instruction manual" you need to build a business designed to last. Whether you are looking to sharpen your strategy or connect with investors, we have a session for you.
Please Note: This program consists of two separate events held at different locations. You may register for one or both via this page.
Session 1: The "Growth Secrets" Workshop
Time: 12:30 – 17:30
Format: Interactive Workshop (Limited Capacity: 40 seats)
Location: [Insert Workshop Location]
Stop guessing and start building. In this hands-on session, we open our "Growth-in-a-Box" toolkit to help you move from scattered ideas to a concrete expansion plan. Led by Maria Horelli-Rosenlew (35+ years of executive experience), you will work directly on your own business case using three core modules:
1. Customer Segmentation: Move from unclear offerings to must-have products with target group clarity using our Traffic Light approach.
2. Team Functions: Stop the "human power drill" approach and start building a self-organizing team. We will help you identify your team's bottlenecks and clarify your team gaps and recruitment needs.
3. Growth Roadmap: We will help you move from scattered strategies to a clear, one-page roadmap. You will walk away with a concrete plan for immediate implementation.
This is a unique opportunity to connect with international peers and build a systematic path for your business expansion. Seats are limited to ensure high-quality peer learning and expert interaction. Don't miss your chance to turn your vision into a functional, market-ready reality!
✨ Continuous Growth: Every workshop participant gets an invite to our Skool Founder Community – your digital toolkit for long-term accountability and peer support.
Requirement: Please bring your laptop for the interactive exercises.
Session 2 – Pitch & Networking Night
Time: 18:00 – 20:15
Location: IKEA Westbahnhof (Restaurant)
Wrap up the day with high-impact networking at the stunning IKEA Westbahnhof. Connect with international founders, investors and the Vienna Business Agency over a Swedish buffet and drinks. The evening features three selected startups taking the floor to pitch their visions.