How Investing in Brand Builds a Business That Lasts

​Most founders treat brand as something you get to once the business is working. Manors Golf built the brand first, and the business followed. JoJo Regan and Luke Davies join the team from Stink Studios to talk about how a clear creative identity opened doors that no performance marketing budget could have bought, the Reebok collaboration among them. They get into why brand investment compounds and what it looks like when it starts to pay off.