Distribution Is Your Moat ft. Rachel Schindler
Distribution is Your Moat: A series on Distribution and Marketing for Startups
August 6 9:30 am: Decentralization Is Your Moat ft. Rachel Schindler
Presented by Surface AI
"As the cost of code goes to zero, distribution is your only moat." While marketing, distribution, and go-to-market are established fields with many tried and true methods, each startup's playbook will be as unique as its company. To help companies understand, define, and grow their distribution, Ari Spool of Surface AI brings together a selection of startup growth leaders for a breakfast panel to strategize. Refreshments by Donut Pub.
Rachel Schindler is a startup founder and builder working at the intersection of media, AI, and technology. She advises both established organizations and new startups in building sustainable media businesses and addressing the next frontier of journalism, content and AI.
Most notably, Schindler co-founded Punchbowl News, a nonpartisan media outlet focused on Washington's political power dynamics. She led product strategy and audience development, building newsletters, podcasts, and community events for readers spanning from Capitol Hill insiders to political enthusiasts. Before founding Punchbowl News in 2021, Schindler worked at Facebook (now Meta) in global strategy and news partnerships, following roles at POLITICO and Capital One. She holds a Bachelor of Science in Political Science from Washington University in St. Louis.
Surface AI is an autonomous landing-page optimization engine. We connect to your existing site with one line of code — a quick setup through your CMS. From there Surface automatically generates and tests new headlines, CTAs, layouts, and images in brand voice, shifting traffic toward what's winning and continuously optimizing over time. All attendees will receive a free trial of Surface!