Making the Business Case for Sustainability: How to Get Your CFO on Board
If you’ve been asked to justify sustainability spend for the year ahead, you’re not alone! Budgets are under pressure, priorities are competing, and the commercial payback from sustainability isn't always obvious.
That doesn't mean the value isn't there. It might just be harder to see.
In this practical webinar, we'll explore how to make a stronger commercial case for sustainability, even when budgets are tight or the ROI isn't immediately clear.
In this 30-minute ESG UpSkill session, we'll cover:
Speaking the language of finance: How to demonstrate sustainability's value through cost savings, operational efficiencies and new business opportunities.
Putting a price on doing nothing: Understanding the financial risks of inaction, from lost contracts and supply-chain disruption to compliance costs.
Looking beyond immediate ROI: How to account for the less visible value of sustainability, including customer retention, reputation and long-term resilience.
What the data tells us: Exploring the relationship between sustainability actions and financial performance with Shape Insight.
Making progress with limited budgets: How to prioritise what matters and make the most of available resources.
Who it’s for?
SME founders, owners, MDs, sustainability, operations or procurement leads. Anyone who is looking to make sustainability work commercially!
Who's hosting?
FuturePlus works with 300+ companies to turn ESG into a competitive advantage. We're passionate about making sustainability accessible, achievable, and commercially impactful for businesses of all sizes.
To dig into this topic, we're delighted to welcome consumer research and insights consultancy Shape Insight, as webinar co-hosts.
Polly Milne, COO, FuturePlus
Polly is Chief Operating Officer at FuturePlus, leading the company’s operations and advisory services. She has worked in the sustainability industry for over 10 years, driving strategic sustainability solutions for businesses seeking meaningful environmental and social impact. She holds an MSc in Sustainable Development from the Science Policy Research Unit (SPRU), University of Sussex.
Jack Miles, Director, Shape Insight
Jack is a Director at Shape Insight. His background is in quantitative research methods, data analytics and behavioural science. Jack has helped clients across the automotive, FMCG and travel sectors understand: 1) the relationship between sustainability and corporate reputation. 2) how to communicate and price the value of sustainability. 3) where there are opportunities to couple being a more sustainable business with commercial growth.
Join us for a practical discussion on how to turn sustainability from a difficult budget conversation into a compelling business case.