AI Practice Session: Maximizing Year-End Appeals
Year-end is your biggest fundraising window. This session is about making sure you're not sending the same email to everyone.
We'll use WIZE live to show you how to take one appeal and make it work harder across different audiences, so your loyal donors, lapsed donors, and first-time donors each get a message written for them.
We'll walk through:
Rewriting a single year-end appeal for two donor segments (monthly donors, lapsed donors) without starting from scratch each time
Generating five subject line variations for A/B testing in under two minutes
Creating a version with different ask amounts and messaging for each audience tier
By the end, you'll have a repeatable process for segmented appeals that takes hours of work down to minutes.
All attendees receive a free WIZE trial account to use during the session. If you’d like to explore WIZE ahead of time and follow along more easily, you can create your free account here.