Use Jobs-to-be-Done to stop guessing and start building what people actually need (Online)

​Building something new — or expanding what you already offer?

​Whether you're creating a digital product, service, or business model, the Jobs-to-be-Done (JTBD) framework helps you uncover what truly drives customer decisions — so you can stop guessing and start building what works.

​In this hands-on workshop, you’ll learn how to:

• ​Ask the right questions in user interviews

• ​Spot hidden motivations behind customer choices

• ​Turn insights into better product or service decisions

​Who is it for?
This workshop is designed for:

• ​Product managers shaping new features or offerings

• ​UX and service designers seeking deeper user insight

• ​Startup founders validating ideas before scaling

• ​Innovation leads testing new markets or business models

• ​Business analysts turning data into action

• ​Customer success professionals improving retention and growth

• ​Anyone building something for people — and wants to get it right

​Whether you’re launching, expanding, or rethinking — JTBD will help you make smarter, faster decisions grounded in what people actually need.

​Join us and learn how to uncover unmet needs before you invest months building the wrong thing.

​P.S. Curious to learn a bit before joining?

​I had a conversation with Bob Moesta, one of the co-creators of JTBD, about how this framework came to life and how it’s helped companies build better products.

​🎥 You can watch it here: https://bit.ly/437qJSe