Roll Claude out from one laptop to the whole GTM org
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About Event
Everyone is building a company brain. Almost nobody has one, because what works for one person stops working the moment it has to belong to a team.
Sam Gong standardised a marketing org on Claude and a context layer at WorkSpan, and walks through what broke and what it cost to fix. Zach Vidibor built Octave for the problem underneath that: keeping it current.