Marketing in the AI Era: When Everyone Can Build, Who Wins?
A Slush Week side event by Meridian × The Awesome Marketers
AI has made it possible for anyone to build, launch and copy at speed. When what you offer is easy to replicate, the lasting advantage lies in something harder to copy: how people discover, understand, trust and choose your company.
That puts marketing and distribution at the centre of growth. The catch is that AI has flooded marketing too, with slop that all reads the same.
Our three panellists bring very different takes, from organic social media and founder ghostwriting to agentic AI, and go head to head on:
Why marketing now matters more than what you build
How to stand out when everyone can mass-produce content
Why Finland’s best companies are still so quiet online
Whether you’re building a company or leading its marketing, join us for an evening of lively debate, with plenty to continue over drinks afterwards.
Agenda
17:30 - 18:00: Doors open
18:00 - 18:45: Panel discussion
18:45 - 19:15: Q&A
19:15 - 20:00: Networking and drinks
Venue
Meridian HQ, Ruoholahti, Helsinki. Exact arrival instructions will be shared with registered attendees.
Food & drinks: Snacks and drinks provided.
Photos
We may take photos at the event to share on social media. Please let the organising team know if you prefer not to appear in any photos.
About our speakers
Maxine Buchert | CEO & Co-Founder, Meridian
Maxine Buchert is the CEO and co-founder of Meridian Agency, a marketing agency that works with some of Finland’s most hyped brands. She's previously worked in NGOs, politics, startups, and in Slush's marketing team for 3 years. She's now working on redefining what social media marketing on LinkedIn, Instagram, and TikTok looks like in the Nordics.
Otso Karvinen | Co-founder & CEO, Parvi
Otso Karvinen is co-founder and CEO of Parvi, an agentic AI agency for marketing and sales. Over the past 15 years, he has worked with commercial teams ranging from early-stage startups to some of the largest companies in the world.
Roman Pikalenko | Founder, Kaizen
Roman Pikalenko is the author of From Invisible to Investable and the founder of Kaizen, a ghostwriting agency for climate-tech founders. Since 2023, he’s written 2,200+ LinkedIn posts, plus articles, newsletters and email courses. His clients are leaders worldwide, including LinkedIn Top Voices, a Silicon Valley CEO and a UN-ITU chairman.
About the organisers
Meridian is an organic marketing agency and strategic partner to companies and their founders across LinkedIn, TikTok and Instagram. Meridian’s work has reached over 200 million organic views across 50+ social accounts, for brands spanning B2B, deep tech, gaming, beauty and hospitality, including Helsinki Partners and Moira Cosmetics.
The Awesome Marketers is a community for marketers in Finland to connect, exchange ideas, and learn from each other through events and practical conversations.
Come for the ideas, stay for the conversations. See you during Slush Week!