The Founder’s Playbook for AI Visibility & Standout Content on a Budget

​Part of Amsterdam Tech Week 2026 · June 16–19.

How startups and SMBs get discovered in AI-powered search engines like ChatGPT, Claude and Google AI, while creating standout content without a large marketing team.

​In 30 minutes, you'll learn:

• ​How AI is changing how customers find your business
  What's shifting in discovery in 2026, and why ranking on Google is no longer enough.

• ​What AI looks for when recommending you 
  The concrete signals ChatGPT, Claude and Google AI use to decide which companies to surface, and how to influence them.

• ​How to create high-performing visual content without large production budgets 
  Practical workflows for producing scroll-stopping visuals with AI, no designer or studio required.

• ​Practical strategies you can apply immediately
  Actionable steps, tools and workflows founders and startup teams can start using the next day to improve visibility, content output and speed of execution.
  
  See the full AMS Tech Week calendar.