How to Get Recommended by AI: Intro to AEO
Welcome to another edition of Workshop Wednesday!
In this hands-on session, we are joined by Bill Widmer, an experienced B2B SaaS SEO and AI search consultant with over 13 years of industry experience.
Buyers, recruiters, and companies are no longer just using Google—they are turning to ChatGPT, Claude, Perplexity, and Google's AI Overviews to find tools, talent, and sources. If your work, portfolio, or personal brand isn't being recommended by these engines, you risk becoming invisible to the people deciding who to hire, fund, or follow.
In this workshop, Bill introduces Answer Engine Optimization (AEO)—the emerging discipline of structuring your content so AI engines actually quote and cite you. No marketing, coding, or SEO background is required!
🔍 What You’ll Learn In This Workshop:
SEO vs. AEO: How AI engines choose what to recommend and why it's completely shifting the traditional rules of Google search.
Live AI Audits: How to use live prompts to find citation gaps and discover optimization opportunities for your own brand.
The AEO Framework: The exact formatting, structures, and credibility signals needed to make your portfolio, product, or website highly discoverable by LLMs.
👤 About the Speaker:
Bill Widmer is a B2B SaaS SEO and AI search consultant with over 13 years of experience. He grew a content site to 500,000 monthly visitors and sold it, then handled SEO content for major industry tools like Semrush and Ahrefs. He now helps teams and individuals get cited by ChatGPT, Claude, and Perplexity. Bill loves showing people early in their careers how to stand out in the AI era, build real skills, and turn content into opportunities—no fancy degree required.
🔗 Connect with Bill: LinkedIn:
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