Rethinking Customer Experience

​Future Debate: Is Friction Really the Enemy?

​HorizonX Free Live Webinar with Florian Schleicher

​📅  Date: 19 November at 15:00 (one hour).
🕑  15:00 CET | 16:00 EET
🌐  Language: English
💻  Participation: Free

​Everyone is talking about reducing friction. Faster journeys. Fewer clicks. Seamless experiences.

​But what if this is simply a reflection of today's values?

​And what happens when AI-native generations, who have never experienced a world without intelligent assistants, become the dominant consumers?

​Will they value frictionless experiences in the same way we do? Or could entirely different expectations emerge?

​Join us for an interactive debate where Florian Schleicher will share observations, trends, signals, and key insights from his latest research on marketing and customer experience, while Alina Andreieva will challenge today's assumptions with provocative questions and alternative future scenarios.

​Together we'll explore questions such as:

• ​Are today's customer experience trends driven by current values rather than future realities?

• ​Which assumptions about customer experience may no longer hold true?

• ​How might AI reshape customer expectations?

• ​What alternative futures should marketers and CX leaders start preparing for today?

​This is not a traditional webinar, it's a conversation about possible futures.