​GHUM SS27

​Be part of history as GHUM becomes the first fashion brand to give away a car during New York Fashion Week.

​Car Show: 7:00–8:00 PM
Runway Show: 8:15–8:45 PM
1977 BMW Giveaway: 9:00 PM

​Doors Open: 7:00 PM

​Experience an evening where automotive culture and fashion collide.

​Explore a curated lineup of New York’s finest cars, be the first to see GHUM’s Spring/Summer 2027 collection on the runway, and witness the giveaway of a restored 1977 BMW 320i.

​Over the past several months, we’ve meticulously restored this classic BMW for one reason: to hand over the keys to one lucky guest.

​Every guest who attends is automatically entered to win.

​Want better odds? Every $20 spent on the new GHUM collection earns you one additional giveaway entry.

​Walk away wearing the latest GHUM collection—and maybe drive away in a classic BMW.