Up Talk: Disruption + Desire: How DASH turned ‘better for you’ into something you crave
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About Event
Thursday 2nd July: 12pm-1pm
This session is for Up Club Members only!
ABOUT THE EVENT
In a category obsessed with health claims, DASH has grown by making ‘better for you’ feel like desire, not discipline. Challengers don’t win by shouting louder, they win by making people feel something.
ABOUT THE SPEAKER
Bridget Hirst is currently the Head of Brand at DASH Water, a position held since 2025. Previously, they served as the Head of Brand at PROPER Snacks from 2022 to 2025, and held various brand management roles at Suntory Beverage & Food GB&I, including Senior Brand Manager for Ribena and Brand Manager for Lucozade Energy.